Outdoor Store Retail Management Software
Dimensional works with a lot of outdoor recreation stores, such as outfitters, camping stores, canoe shops, and kayak shops. These retailers have specialized needs, so we've put together a Voyager package for them.
There are lots of features we've added thanks to the feedback of our clients.
Some of these features include:
- Inventory Management - you want to be able to categorize your inventory and then find out what you have in stock and on order and how long you've had it
- Clothing Matrix Pricing - set up your clothing inventory items as a grid... know at a glance how many size 8 reds you have in stock and on order
- Rental - set up rental items and packages and let Voyager manage them for you
- Work Order - track labour and parts... link to the original invoice if necessary
- Customer Relationship Management - record information about your customers to help with marketing and customer service
You can also read below for more information about these features.
Inventory Management
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As an outdoor retailer, you probably sell and rent equipment and supplies. Voyager lets you categorize your inventory items into:
- Departments
- Categories
- Sub-Categories
- Brands
- Suppliers
- Etc.
For example, if you're a kayak shop, you could split your inventory into four departments:
- Boats
- Accessories
- Rental
- Lessons
Then you could run reports to determine which boats make you the most money, which accessories don't move, which rental packages are popular, and which lessons sell out. This information will help you run your business more effectively.
You can also serialize these inventory items if you want to and track the item throughout its life as you sell it, repair it, rent it, etc.
Outdoor Clothing Inventory Matrix/Grid
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As an outdoor store, you probably also sell outdoor clothing (apparel). Voyager handles apparel really well because you can set up matrix inventory items.
With matrix inventory items, you can set up a grid with attributes. Here's an example: Let's say you sell a jacket that comes in five sizes and two colors. The blue comes in S, M, L, and XL, while the yellow comes in S, M, L, XL, and XXL.
Instead of creating 9 separate inventory items, you can set up one item with these attributes. Then, you can quickly see at a glance which colours and sizes you have in stock. You can even see which you have on order and, if you have the multi-store version of Voyager, which you have in your other stores.
These grids can be 4-dimensional. For instance, if the jacket also had different collar sizes, you could include those as well. This keeps you from getting overwhelmed by your apparel items.
Rental
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Most outdoor stores rent equipment and accessories. For instance, if you're a kayak shop, you'll probably rent kayaks, as well as accessories, such as paddles, spray skirts, gloves, etc.
You can track your rentals using Voyager's rental module. If you look to the screenshot to your right, you'll see how to set up rental pricing in Voyager.
You can price by the day or hour. It's up to you. In this example, we've set a fixed price of $48/day. If you want, though, you could charge $48 for one day, but give a 20% discount if they rent the kayak for three days. Therefore, if they rent the kayak for three days, they'd only pay $115, instead of $144.
You set up the rules ahead of time, and then Voyager will do all the calculations for your sales people at the till. You can also set up rental packages if you want to.
Work Order
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If you have a service department, you'll want to track work orders. Voyager has a work order module available that makes this really easy to do.
For instance, lets say that you're a kayak shop. Somebody bought a kayak off you and then brings it back because there's a hole in it. Your service department can create a work order that links to the original invoice.
They can then add the parts they need and the labour costs to the work order. For instance, on this work order, the technician has added a kayak hole plug kit and one labour hour to the work order. That's why the total due is $97.63.
Because the work order module is tied into the inventory control and point of sale modules, you can offer much higher levels of customer service.
Customer Database Marketing
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Voyager also has excellent customer relationship management (CRM) and marketing tools built in. For instance, if you're a kayak shop, when you sell a kayak or some kayak accessories, you can capture basic and advanced customer information.
Some of the information you can capture includes:
- Name
- Company Name
- Bill To and Shipping Addresses
- Email Address
- Birthday
- Various Phone Numbers
- Customer Notes
Voyager also automatically tracks a lot of other information for you, such as customer history, gift card balances, etc.
Later, you can create marketing lists based on this information. For instance, let's say you're a kayak store and you get a new shipment of fishing kayaks in. You can run a report that lists everybody who bought a fishing kayak off you between 2 and 3 years ago. Then, you can send these people a letter or an email telling them about your new kayaks.
You can even further split your list into people who paid full price and people who bought a kayak on sale. This way you can send the right marketing message to the right person.
Much, Much More
These are just a few examples of what Voyager can do for you. If you want to learn more, feel free to read through our Voyager section or, even better, contact us today to set up a demo with one of our trainers. He will answer your questions and show you how Voyager can help you.